Adventures of Ana has been an ongoing social series we created for All Nippon Airways. Our main character Ana goes on a journey throughout Japan, stopping at the museums, temples, ramen joints and everything in between. We used each video as a learning moment as well to teach viewers a little bit of Japanese. I art directed, did copious amounts of research and illustrated each of the 25 videos that are currently running on all ANA social channels.
This series has surpassed all measurements goals for the brand and consistently draws in new viewers and followers to the brand. We are currently exploring ways to expand Ana into having a larger role in representing the brand on a global scale. Stay tuned and watch all 25 here!
This week, Ana's taking a moment to reflect at Kurodani Temple. What springtime souvenir will she take home? #AdventuresofAna