Holly Stout
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Outshine

Outshine Frozen fruit bars are a tasty, refreshing treat sold at most grocers across the US. As part of the Outshine team I helped concept and create social assets that focused on the fresh ingredients and playful nature of this summery product.

I also helped concept, create storyboards, illustration and animatics for the 2017 Outshine TV spot.

Invigorating Quote Series

Invigorating Quote Series

I created hand painted watercolor pieces for Pinterest and Instagram that are shareable assets in an effort bring more of a lifestyle focus to the brand.

Social Content

Social Content

My team and I created monthly content for social channels featuring Outshine's refreshing ingredients, snack hack ideas, lifestyle shoots featuring the product and encouraging UGC engagement.

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Cinematic Pins on Pinterest

Cinematic Pins on Pinterest

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Step-by-step Snack Hacks

Step-by-step Snack Hacks

Instagram

Instagram

Along with creating our content for Instagram, we found that fans of the product love posting pics with their bars, as a shoutout we reposted their content on the Outshine channel under the hashtag #snackbrighter.

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