Holly Stout
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GoodNes.com

GoodNes.com is a massive online database of recipes from the Nestlé test kitchens. My team and I created interesting and relevant content for web and social channels featuring seasonal and trending ingredients, targeted at the millenial parent. 

We created recipe stills, GIFs for social channels and step-by-step recipe videos. I helped concept, art direct, oversight and post-production.

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Step-by-Step Recipe Videos

Step-by-Step Recipe Videos

I art directed on these video shoots as well as assisting with post production and adding title card lettering.

Facebook

My team and I created content for Facebook including header images that rotated seasonally, link cards and carousel ads that came out bi-monthly.

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GoodNes.com Homepage

GoodNes.com Homepage

We seasonally updated the GoodNes.com homepage as well with fresh new recipe ideas and copy that encourage our audience to expand and explore.

Monthly Newsletter

Monthly Newsletter

A monthly newsletter sent to GoodNes subscribers featuring new recipes and seasonally relevant mealtime hacks. All content was unique from the website to give users a more tailored experience.

 There are dozens of fun and interesting recipes in the GoodNes.com database that my team and I helped bring to life.   Check out the site here!

There are dozens of fun and interesting recipes in the GoodNes.com database that my team and I helped bring to life.

Check out the site here!

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