Holly Stout
STF_Header_Image.jpg

Stouffer's

As part of the Stouffer's team for over a year and a half I helped create unique content for videos and social channels as well as concepting for large scale campaigns. I also art directed on several Stouffer's shoots that were done in house and did post production as well. I put forth ideas that utilized my skills in illustration and hand lettering whenever possible to help bring a personal touch to the work.

 This campaign in 2016 stemmed from Stouffer's "clean label initiative" in which the brand shifted the recipes of all of their frozen products to only include recognizable ingredients that you find in the home. No preservatives, no impossible to pronounce chemicals, just real ingredients.  My team and I brought this campaign to life through a series of online videos and social content that extended the brand initiative to focus on real families and real connections inside the home. These videos ran as ads on YouTube, Hulu and Facebook and garnered a lot of attention and support on social for their genuine depiction of unscripted, real family connections.

This campaign in 2016 stemmed from Stouffer's "clean label initiative" in which the brand shifted the recipes of all of their frozen products to only include recognizable ingredients that you find in the home. No preservatives, no impossible to pronounce chemicals, just real ingredients.

My team and I brought this campaign to life through a series of online videos and social content that extended the brand initiative to focus on real families and real connections inside the home. These videos ran as ads on YouTube, Hulu and Facebook and garnered a lot of attention and support on social for their genuine depiction of unscripted, real family connections.

Social Content

For the campaign we created social assets that focus on the ingredients in a playful way with stills, GIFs and videos incorporating illustration, embroidery, and stop motion animation. All assets live on the Stouffer's channels FB, IG and TW.

STF009_FB_Color-full.gif
STF009_TW_Get_Prepped.gif
STF_TW_Moment_to_Self.gif
STF009_TW_In_The_Sauce.gif
STF_Social_3up_V1.png
STF_Social_3up_V2.png
Stouffer's Website

Stouffer's Website

We also updated the Stouffers.com website and created a "Why Stouffer's" page to talk more about why this new approach is important to the brand. I created hand painted ingredient illustrations featured on the site and used throughout the campaign.

Ingredient Illustrations

Ingredient Illustrations

HSP_STF_Illustrations_V1.png